Prospecting is ever-evolving and your email outreach is like a sharpshooter in a vast battlefield—precision is everything. Yet, many companies overlook a critical step: testing and authenticating each email platform they use.

The Importance of Platform-Specific Testing

Imagine this: you've polished your email content to perfection, your subject lines are irresistible, and your Google Workspace sends are hitting inbox gold. But when you switch gears, let’s say,  to Instantly, ActiveCampaign, or Zoho Support Desk, your messages go straight into spam folders. The reason is the distinct DNS record requirements of each platform. They interact differently with email servers. And setting these requirements is as important as the quality of your email content.

The recent Google Anti-Spam Update on February 1st threw many B2B marketers for a loop, significantly tightening the noose around what's considered spam. This update has seen an uptick in emails being sidelined into spam folders or blocked outright. That is why it is more important than ever to ensure your emails are correctly authenticated across all platforms.

How to Effectively Test Your Email Platforms

Testing your email deliverability requires attention to detail:

1. Use Email Testing Tools: 

Tools like MailGenius let you run a litmus test on your emails to identify potential deliverability issues before you hit send.

2. Check DNS Settings: 

Ensure that your SPF, DKIM, and DMARC records are correctly set up for each platform. These settings verify your email's authenticity, significantly reducing the chances of being flagged as spam.

3. Regular Monitoring: 

Even if you've nailed your settings today, email landscape changes like the Google Anti-Spam Update can quickly shift the paradigm. Regular testing ensures you stay ahead of the curve.

Conclusion

Your B2B lead generation efforts hinge on the deliverability of your cold emails. Ensuring each platform you use is properly tested and authenticated can make the difference between your email landing in the inbox or the spam folder. With email marketing's competitive landscape, can you afford not to take this step?

Adopting a meticulous approach to email platform testing isn't just best practice—it's a crucial strategy to ensure your messages reach their intended audience. It is where your B2B lead generation depends on its success