In the realm of cold email outreach, businesses often utilize various domains for their communication efforts. The effectiveness of these campaigns is influenced by the reputation of the domains used. Just as spammers and abusers exploit specific domains for their illicit activities, legitimate businesses need to be cautious about the domains they employ for their outreach.

This is where the unsung hero of outreach, the secondary domain, shines. Using a separate domain from your primary brand website offers several crucial benefits:

Firstly, it shields your main domain's reputation. Cold emails, no matter how personalized or carefully crafted, carry an inherent risk of spam reports. By employing a dedicated domain for outreach, you prevent any potential blacklisting or deliverability issues from tainting your primary brand domain.

Secondly, a secondary domain acts as a testing ground for creative freedom. Stepping outside the confines of your brand's established voice and tone can be invaluable for crafting impactful outreach messages. With a separate domain, you can experiment with different email formats, personalization strategies, and even brand personalities tailored specifically for your target audience, without affecting your core brand identity.

Finally, a secondary domain allows you to track and analyze outreach performance in isolation. Separating your outreach data from your regular brand interactions simplifies campaign analysis, providing valuable insights into what resonates with your target audience.

So, while your primary domain might be the polished face of your brand, your secondary domain can be the gritty, experimental engine driving your cold outreach efforts.

Spamhaus, the online security site, looked at different domain types called Top Level Domains (TLDs), and here are the to 10 domains to avoid:

1 .cn

Badness Index: 1.53

Domains seen: 46,771

Bad domains: 7,960 (17.0%)

2 .ga

Badness Index: 1.28

Domains seen: 108

Bad domains: 38 (35.2%)

3 .ml

Badness Index: 1.17

Domains seen: 255

Bad domains: 70 (27.5%)

4 .live

Badness Index: 1.01

Domains seen: 36,010

Bad domains: 4,340 (12.1%)

5 .top

Badness Index: 0.94

Domains seen: 58,795

Bad domains: 6,304 (10.7%)

6 .tattoo

Badness Index: 0.61

Domains seen: 104

Bad domains: 21 (20.2%)

7 .cfd

Badness Index: 0.59

Domains seen: 17,157

Bad domains: 1,389 (8.1%)

8 .quest

Badness Index: 0.55

Domains seen: 3,029

Bad domains: 295 (9.7%)

9 .trade

Badness Index: 0.54

Domains seen: 665

Bad domains: 81 (12.2%)

10 .haus

Badness Index: 0.53

Domains seen: 185

Bad domains: 29

In conclusion, strategic selection of domains ensures the success of outreach efforts. By steering clear of domains associated with spam and abuse, businesses can safeguard their sender reputation, improve email deliverability, and adhere to best practices in online communication. 

Try these instead domains instead for your secondary domain: .org, .io, get{yourcampanyname}.com, try{yourcompanyname.com}