Are you aiming to craft sales emails that not only grab attention but also seal the deal? If your answer is a resounding "YES," then you're in the right place. The world of successful salespeople revolves around sending emails that leave a lasting impact, and we're here to guide you through the process.

💡Why Great Sales Emails Matter

First things first – every form of communication reflects who you are as a company. Your customers and prospects are constantly evaluating whether your organization is trustworthy and one they'd want to do business with. Email, being a primary mode of interaction, plays a pivotal role in shaping this perception. It's not just an exchange of words; it's a reflection of your brand.

Sales emails are not just important; they are indispensable at every stage of the sales cycle – from prospecting to closing deals. Among all communication channels, email stands out for building momentum in your deals. It contributes to what we call "email velocity." In simple terms, more emails exchanged between you and the buyer equate to more deals.

The Data Insights

Now, let's dive into the insights derived by a sales engagement platform that analyzed customer data points from various interactions, including web conferences, phone calls, and emails. Our goal is to uncover the secrets behind successful sales emails.

Avoid ROI Language in Cold Emails

The data unequivocally reveals that using Return on Investment (ROI) language in cold emails decreases success rates by a significant 15%. It is because during the initial outreach, your prospect needs a connection to their pain and reality, not just a numerical bragging stat. This establishes your sincerity in helping alleviate their pain as a business. Use this tool (https://mailmeteor.com/spam-checker) to check for spammy words if you’re doing cold.

2. Write Longer Cold Emails

Contrary to popular belief, longer cold emails (4+ sentences) are proven to be 15 times more effective in booking a meeting during cold call outreach. Length isn't the enemy; lack of conciseness is. Ensure every word is intentional and provides value. Make sure that your sentences show you understand and help your ideal customer.

3. Ask for Interest, Not Time

When initiating contact, asking for your prospect's interest is 2x more likely to book a meeting compared to asking for time. Time is a finite resource and every business person is tight with their time. Aim for the interest instead.  It sells the conversation, making it a more approachable request. 

4. Use Specific CTAs for Deal Emails

As you progress in the sales cycle—-transitioning from cold emails to deal emails, leverage specific Calls-to-Action (CTAs). Asking for a specific day and time more than doubles meeting bookings from 15% to 37%.

5. Share Price by Email (Yes, Really!)

Surprisingly, discussing pricing over email has a positive impact on win rates. It sets expectations early in the sales cycle, preventing wasted time for both buyer and seller.

6. Don't Negotiate Price via Email

The art of negotiation should unfold in a dynamic conversation, not in the limitations of one-way email exchanges. Negotiating price solely through email results in decreased win rates.

Armed with these data-driven insights, you're ready to revolutionize your sales emails. 

Take your sales email to the next level now!